Can You Direct Me To The Scrapbooking Section?

When we were on vacation in Jackson Hole I went into the "Gifts of the Earth" store because I knew they had Wyoming specific sprapbooking supplies. I wandered around the realitively small store for 20 minutes getting frustrated before asking the saleswoman, "Where are the scrapbooking supplies", she pointed in the direction right near the registers. It was then I looked up and saw a sign with an arrow, then I noticed another sign with another arrow, then two more signs. Great signage and oblivious customers.