Tuesday, February 25, 2014

The Magic Band Culture

The magic band is assigned to all people staying at the Walt Disney Resorts. It is minimally your room key, fast pass, park ticket, and credit card. If you book your reservation in advance you can choose your magic band color, if you don't choose you get the standard which is grey. This is great for someone like me who doesn't want to carry anything, wear the magic band and you don't need to take anything with you. (Ask me how irritated I was when after buying the most expensive pass Disney sells I learned that there were kinks with the premier pass so I still had to carry my card :/

What amused me though is that they sell accessories for the bands that range from $6.95 to $14.95. What a racket, I can't believe people purchase them but they have these accessories everywhere to it has to be popular. 

The magic band concept is great and it certainly makes money for Disney. You can charge anything without even thinking about it.

3 comments:

Sara said...

love this idea

Diane said...

I know the accessories were all over. What resort did you stay at?

Jane said...

Accessories are over rated ;)